Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception. Blizzard Entertainment’s track record of back-to-back #1-selling games spans more than a decade, including its most recent releases, StarCraft® II: Heart of the Swarm™ and World of Warcraft®: Mists of Pandaria®. The company has also garnered broad critical acclaim, achieving multiple Game of the Year awards across each of its blockbuster franchises. In addition, Blizzard Entertainment’s online-game service, Battle.net®, is one of the largest in the world, with millions of active players. The high-quality products based on Blizzard Entertainment’s game universes have also proven popular with gamers. These products include action figures, novels, comics, manga, board games, pen-and-paper role-playing games, and apparel. Extending the reach of its games even further, Blizzard Entertainment is currently at work with Legendary Pictures, the studio behind the feature films The Dark Knight Rises, Inception, Watchmen, 300, and Superman Returns, on a live-action Warcraft® movie.