We created the motion design elements of this commercial for Norrlands Guld. When designing the graphic elements, our challenge was to make them feel scientific and funny without stealing all the attention. We drew inspiration from video games and created animations that would clearly bring associations to power ups and game HUDs. We further enhanced the presence of the graphics by matching the camera movement.
Motion Design: Frost Studio Client: Norrlands Guld Director: Bill Schumacher Agency: FLX / Åkestam Holst
Category : Motion Graphics
Software Used : After Effects