Making Of Penny: ‘Imagine’
It's time for a sprinkle of VFX magic
As we begin to wind down for the holidays, Glassworks Creative Studio shares some of the secrets & pure imagination that went into making this year’s Christmas campaign for Penny Deutschland.
The CGI production was led by our Amsterdam team in a primarily remote setup, showing us how even in bleak times with the right imagination we can transcend our hardships & dream new worlds into reality. Throughout the look development stage, many unique choices had to come together to create the striking illustrative style. From the detailed texturing of the models, to the carefully arranged AOV's to the choreographed camera movements, the magic of this spot is truly in the detail.
Created by: Glassworks Creative Studio
Directors: Rüdiger Kaltenhäuser, Darren Macpherson, Kyle Obley, Hugo Rodríguez Rodríguez
Editor: Leonardo Grassi
Category : Visual Effects
Tag : 2D animation , 3D Animation , animation , 2d , 3d , visual effects , vfx , cgi , cg , before and after , Breakdown Reel , vfx breakdown , Behind the Scenes , making of , Glassworks VFX , Penny: ‘Imagine’ , Penny: ‘Imagine’ Breakdown Reel , Penny: ‘Imagine’ VFX Breakdown , Penny: ‘Imagine’ Behind The Scenes , Making Of Penny: ‘Imagine’ By Glassworks VFX , Making Of Penny: ‘Imagine’