Making Of Amarok By Lightfarm Studios
In partnership with AlmapBBDO and Volkswagen, we produced the new campaign for Amarok. The main idea here was to show versatile atmospheres for the car. With that in mind, we visited a few locations before finding the best ambiance that could reflect the feeling that Amarok wants to give off.
Both the lake and the forest were handpicked by the Photo and Post team, as well as the other scenarios used in the campaign. After photographing the vehicle and the models, the following step was to combine photography and the post-production techniques to create an ambiance full of style, refinement, and even a certain mystery.
The end result was a campaign that conveys consumers’ values such as technology, high performance, and security, no matter what environment they are in.
Check out the full project on Lightfarm new website: lightfarm.com
Category : Visual Effects
Tag : Lightfarm Studios , Amarok , 3D Animation , animation , 2d , 3d , cgi , cg , visual effects , vfx , Effects , Behind the Scenes , before and after , making of , Amarok Behind The Scenes , Amarok Before and After , Making Of Amarok By Lightfarm Studios , Making Of Amarok