Kngf - A Stylized World
For KNGF’s new “The world of…”-campaign we tell the story of those who need the help of an assistance dog and convey how it alters their life for the good. We pitched a novel design approach for the animation style where we felt we could really strengthen the story using animation. Selmore agency led the shift for this new brand strategy with more focus on the impact assistance dogs have on the lives of those who need them.
We try to apply a method of painting where with each iteration a pass of detailing is added. Guiding the viewer’s eye to the so-called ‘point of interest’. Large brushstrokes are applied to ‘unimportant’ areas or objects, resulting in course color splotches. Finer strokes and cripsp outlines are applied to the characters and mainly their faces, enhancing the readability of expressions and emotions.
By playing with the brush size, position and roughness we can have the real world and Rose’s ‘dreamworld’ stand apart and transition from one to another.
What makes the style for ‘The Worlds of…” campaign so fitting is the fact that the artist’s hand can be felt by the audience. Each brushstroke carefully thought through, every color and shape curated.
Transferring the appropriate emotions, by telling the story through people.
Category : Animation
Software Used : ZBrush , Houdini , Maya